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SBD/August 29, 2013/College Football Preview
Tablets, Texting, Paperless Ticketing Among Technology Transforming College Football
Published August 29, 2013
GOING PAPERLESS: SI.com's Martin Rickman noted Miami (FL) "recently launched a new Game Pass card for season-ticket holders." UM Assistant AD/Digital Strategy Brian Bowsher said, "We recognize in all sports and especially in our market here there is a lot of competition for the entertainment dollar. Our season-ticket holders are supporting us in every game, and we definitely want to protect them first and say thank you with this program." Miami is "modeling its program after the one used by various MLS franchises," including the Whitecaps' "Caps Card." UM is "searching for ways to get fans inside the gates early and often, and their efforts seem to be working," as season-ticket sales are "up more than 30 percent." Meanwhile, Veritix has "barely touched the surface" of the college football market. Veritix CEO Samuel Gerace "realizes fanaticism and donations go hand-in-hand when it comes to college athletics, and by organizing an integrated system, schools can more readily track donating and attendance behavior so they can speak to individual fans with a more well-informed voice" (SI.com, 8/28).