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SBD/August 27, 2013/Media
CBSSN's "That Other Pregame Show" Producer Discusses Format, Talent Plans
Published August 27, 2013
CAN'T WAIT! In N.Y., Bob Raissman wrote CBS Sports should have used former NFLer Bart Scott "to replace one of the stiffs sitting at the big boys’ table on 'The NFL Today' rather than relegating him to the kiddies table" on CBSSN's "That Other Pregame Show." Raissman: "That's how good Scott could be." But the move still "is understandable," as Scott's presence will "produce desperately needed buzz, giving CBSSN a fighting chance." Scott will have "plenty of ways to channel the aggression he once displayed on the football field," but will need "all the inspiration he can get." Scott is "coming into this gig with the bar set high and great expectations" (NYDAILYNEWS.com, 8/24).
SPREADING THE WORD: MULTICHANNEL NEWS' Mike Reynolds noted CBS and CBSSN are "running a trio of spots" from L.A.-based Stun Creative "touting 'Lead Off,' the late-night show starring Doug Gottlieb and Allie LaForce." The promos "emphasize their personalities and on-air chemistry." In a spot titled “About the Show,” the hosts "engage in a battle of verbal one-upmanship with sports clichés, with LaForce getting in the final word." Gottlieb "fares better in 'Fantasy,' where he dispenses some fantasy football league misdirection to LaForce." The final spot, "Advice," features LaForce "providing a little playbook acumen to a pro football coach of some renown, while Gottlieb tries to get her off the line as their show duties call." The "Lead Off" promos are set to air on CBSSN and CBS this week, and "will ramp up" during the NFL and SEC football seasons. Promos for the "sophomore campaign of NFL Monday QB," which premieres Sept. 9 at 5:00pm ET, are "still in production." The first spot will "center on CBS analysts and the series' signal-callers Phil Simms, Rich Gannon and Steve Beuerlein attempting to get host Adam Schein ready for the show’s debut by teaching him how to throw a pass" (MULTICHANNEL.com, 8/25).