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Marketing and Sponsorship

Wheels & Deals: NASCAR, HP Engagement Center Allows Real-Time Feedback

NASCAR CMO Steve Phelps said for HP's collaboration with the organization to create the Fan & Media Engagement Center, the technology company "takes all that big data and pushes it down into something that's actionable for us." Appearing on CNBC's "Squawk Box", Phelps said the "actionable dat...

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