SBD/August 26, 2013/People and Pop Culture

NFL's No. 2 Licensing Exec Tracey Bleczinski Leaving After 14 Years For UFC

Bleczinski is leaving the NFL to head UFC's consumer products division
NFL VP/Consumer Products & Apparel TRACEY BLECZINSKI is leaving the league after 14 years to head consumer products at Las Vegas-based UFC. Bleczinski has been associated with many of the recent women's apparel initiatives from NFL licensees, including female silhouettes from the Iikes of Nike and VF’s Majestic brand, "Wellies" and other team-logoed footwear from Cuce Shoes, and pop-up "style lounges" showcasing licensed products for distaff fans outside of NFL stadia. An NFL spokesperson said the league has not yet named a replacement. A farewell gathering is planned for Tuesday at the league offices in N.Y.
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