SBD/August 26, 2013/People and Pop Culture

Executive Transactions

Veteran sports marketer ANN WELLS CRANDALL is joining the new Big East Conference as its first CMO. She will begin her new job Sept. 10, be based in N.Y., and report to Commissioner VAL ACKERMAN. Crandall will oversee marketing and sales for the conference, including brand development, advertising and promotion, corporate sales and sponsorship, licensing, and digital strategies. She also will oversee the conference’s relationships with FS1 and Madison Square Garden, which will host the Big East men's basketball tournament. Since January, Crandall was with Pac-12 Enterprises as Exec VP/Business Development & Strategic Partnerships. Prior to that, she was with the N.Y. Road Runners for a dozen years, last serving as Exec VP/Business Development & Strategy. Crandall also held marketing roles with the NBA, DirecTV and the Walt Disney Co. (Terry Lefton, Editor-at-Large).

EXECS: Premier Sports Management promoted CMO MIKE GOFF to President (, 8/23)....USA Water Ski named 24K PR Founder KRISTA ROGERS Dir of Marketing & Partnerships, effective Sept. 3 (USA Water Ski)....USA Today Sports Media Group named Baltimore Sun reporter CHRIS KORMAN Senior Editor (, 8/23)....The D-Backs named JOSH HOLLEY Manager of Ticket Operations (THE DAILY)....Bucknell Univ. named Southern New Hampshire Univ. Associate AD CHAD MASON Associate AD/Operations & Events (Bucknell)....James Madison Univ. named DAVE BIANCAMANO Associate AD/Fundraising & External Development and AARON EPSTEIN Assistant Dir of Development (JMU)....Babson College named KAYLA POMPONI Athletics Business & Operations Manager (Babson).

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