Puma's Move To More Immersive Site Pays Off Subway Enhances Liverpool Deal With Sub Ads Lenovo's NFL Deal Leads To Brand Awareness Spike Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement
SBD/August 22, 2013/Marketing and Sponsorship
Published August 22, 2013
CRAMER! In Phoenix, Mike Sunnucks cites sources as saying that the Coyotes have picked Cramer-Krasselt as the team's new ad agency. C-K, which is based in Chicago but has an office in Phoenix, "beat out several other ad agencies." Sources said that these rivals included Moses, Owens Harkey Advertising, E.B. Lane and Anderson. The account was previously held by Anderson Advertising & Public Relations, Scottsdale, whom the Coyotes hired last year (BIZJOURNALS.com, 8/21).
SHIRTS & SKINS: Redskins WR Pierre Garcon yesterday visited three DC-area high schools to present their football teams with new Russell Athletic uniforms. The schools won the new uniforms in a social media contest hosted by the Redskins earlier in the summer (Russell). Meanwhile, in DC, Lindsay Applebaum noted Redskins QB Robert Griffin III will be the subject of an hour-long documentary in partnership with NFL Films and ESPN and presented by Gatorade Productions that chronicles his rehab from knee surgery. The special, premiering next Tuesday on ESPN, will feature "gallons and gallons and gallons of Gatorade" (WASHINGTONPOST.com, 8/19).