SBD/August 22, 2013/Marketing and Sponsorship

Marketplace Roundup

Reese's Senior Bowl Exec Dir Phil Savage declined to reveal the value of the company's title sponsorship, but he did say that the new partnership "would have a wide-ranging impact on the game and its associated activities." Savage said, "With the financial impact on the game itself, I think it gives us a lot more flexibility to do more things in terms of making the game better, in terms of upgrades that are needed, equipment, A/V and all the different things that NFL teams need when they come here." Savage said that the pursuit of a title sponsor "really got in gear when the Senior Bowl retained MELT of Atlanta as its sales and marketing agency in October" (Mark Inabinett,, 8/21).

CRAMER! In Phoenix, Mike Sunnucks cites sources as saying that the Coyotes have picked Cramer-Krasselt as the team's new ad agency. C-K, which is based in Chicago but has an office in Phoenix, "beat out several other ad agencies." Sources said that these rivals included Moses, Owens Harkey Advertising, E.B. Lane and Anderson. The account was previously held by Anderson Advertising & Public Relations, Scottsdale, whom the Coyotes hired last year (, 8/21).

SHIRTS & SKINS: Redskins WR Pierre Garcon yesterday visited three DC-area high schools to present their football teams with new Russell Athletic uniforms. The schools won the new uniforms in a social media contest hosted by the Redskins earlier in the summer (Russell). Meanwhile, in DC, Lindsay Applebaum noted Redskins QB Robert Griffin III will be the subject of an hour-long documentary in partnership with NFL Films and ESPN and presented by Gatorade Productions that chronicles his rehab from knee surgery. The special, premiering next Tuesday on ESPN, will feature "gallons and gallons and gallons of Gatorade" (, 8/19).
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