Hendrick Motorsports Renewing AARP, MAC Tools MLB Stars Appear In New Sheraton Campaign OneTeam Collective Gets Stake In Whoop Vikings' Gas Deal At Heart Of Local Dispute Fox Sports To Make Strong Pitch At Upfront Cubs Players Dominate MLB Jersey Sales List Gronk Continues To Be Asset To NFL Telemundo Taps Anomaly For FIFA World Cup Logano Appears In Verizon Public Service Spot Circle K To Sponsor Kenseth For Six Races
Upcoming Conferences and Events
May 31 - Jun 1
SBD/August 22, 2013/Marketing and Sponsorship
Red Bull Marketing Plan Explored As Company Emphasizes Connection With Extreme Sports
Published August 22, 2013
WE WANT MORE! WE WANT MORE! Frankel added with "extreme sports now on a mainstream stage, Red Bull is stepping on the gas and pushing out more content than ever." Red Bull North America Managing Dir Werner Brell said, "Red Bull has become a global lifestyle brand." Red Bull was filming a made-for-TV BMX event on a very challenging course, and Frankel noted, "Whether it's a sporting event or one big ad, well, that's in the eye of the beholder." Brell said, "At the end of the day, if it's marketing, if it's advertising, if it's a TV series, the lines are blurred. To the consumer, he just wants to enjoy and be inspired by good content and that's our mantra" ("Real Sports," HBO, 8/20).