Team USA To Don "Breezy" Ralph Lauren Outfits DirecTV Brings Back Peyton Manning For Campaign Coca-Cola Going Big On Social Media Around Rio Kyrie Irving Continues Expansion Of Personal Brand Marketplace Roundup IOC Talking Ad Packages For Oly Channel Target Leaving IndyCar Part Of New Direction World Surf League Launches Jersey Line Marketplace Roundup Target Leaving Chip Ganassi's IndyCar Team
SBD/August 22, 2013/Marketing and Sponsorship
Red Bull Marketing Plan Explored As Company Emphasizes Connection With Extreme Sports
Published August 22, 2013
WE WANT MORE! WE WANT MORE! Frankel added with "extreme sports now on a mainstream stage, Red Bull is stepping on the gas and pushing out more content than ever." Red Bull North America Managing Dir Werner Brell said, "Red Bull has become a global lifestyle brand." Red Bull was filming a made-for-TV BMX event on a very challenging course, and Frankel noted, "Whether it's a sporting event or one big ad, well, that's in the eye of the beholder." Brell said, "At the end of the day, if it's marketing, if it's advertising, if it's a TV series, the lines are blurred. To the consumer, he just wants to enjoy and be inspired by good content and that's our mantra" ("Real Sports," HBO, 8/20).