Luck, Romo Join Mannings To Promote DirecTV Flames Merch Flying Off The Shelves Sears Canada Partners With Gretzky Spieth's Dad Tracking Athletes' Social Media Impact Marketplace Roundup Advertisers Need $10M For YouTube's NFL Channel U.S. Women's Soccer Team Unveils New Uniforms Subway Adds Mariota As Endorser Sponsors Stayed True To Paul George Zurich To Promote Lexi During PGA Tour Event
Upcoming Conferences and Events
SBD/August 21, 2013/Marketing and Sponsorship
Sharapova Name-Change Talk Just A Way To Divert Attention From Dropping Connors?
Published August 21, 2013
AT LEAST SHE WAS BEING UPFRONT: The GUARDIAN's Marina Hyde writes there was a "certain admirable frankness to Sharapova's money-dash," and her name-change idea "would at least have the virtue of being honest." Hyde: "The sheer artless hilarity of Sugarpova would still be preferable to the stealth trolley dashes that go largely unchided. Do recall that amazing moment when Andy Murray won the US Open last year, and the unedifying spectacle of him appearing to celebrate it not by crowd surfing his way up to the players' box, but by searching frantically for his sponsored watch" (GUARDIAN.co.uk, 8/21).