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SBD/August 20, 2013/Marketing and Sponsorship
NBC Asks 25-50% More For EPL Ads Than In '12, But Many Sponsors Already On Board
Published August 20, 2013
EXTRA HEADACHE: In Philadelphia, Jonathan Tannenwald reported Comcast on Saturday "chose to distribute" NBC's Extra Time game feeds for the EPL through its Xfinity On Demand platform. That was "a good idea in theory," but "a total disaster in practice." There was the issue of game feeds "not showing up" until 9:50am ET, "just 10 minutes before the games were to start." Because the feeds went live so close to kickoff, "many fans weren’t sure if the system was working properly." An "even worse problem" arose after kickoff. Tannenwald: "Say you started out watching Sunderland-Fulham, then wanted to switch over to West Ham-Cardiff City. When you did so, you got West Ham-Cardiff at the start of the broadcast, instead of live. If you then switched back to Sunderland-Fulham, you ended up either at the point where you left off or at zero again" (PHILLY.com, 8/19).