Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/August 20, 2013/Leagues and Governing BodiesPrint All
The PGA Tour beginning at this week's first FedExCup playoff event, The Barclays, is "taking its live leaderboards to digital billboards on the side of heavily trafficked highways across the country," according to Michael Smith of SPORTSBUSINESS JOURNAL. The leaderboard from the event will be "broadcast across parts of the country on CBS Outdoor digital billboards." The boards will have "real-time, up-to-the-minute scores and prominently feature the event’s title sponsor." The Tour has "experimented with live leaderboards on billboards a few times previously in local markets, but this is the first time a playoff event has been featured, and it represents the most extensive effort across the CBS Outdoor billboard nationally." The Tour will use 36 digital billboards "in and around Jersey City, where the tournament is played at Liberty National." Leaderboards also will be "in other major markets across the country as well, including Atlanta, Dallas, Detroit, Phoenix and Tampa." PGA Tour Exec VP & Chief Global Communications Officer Ty Votaw said, "It's not something we're looking to do every week, but we will look to match up CBS' availability with select events." Smith notes "at least part of the CBS Outdoor fee is being traded for with hospitality" at Tour events (SPORTSBUSINESS JOURNAL, 8/19 issue).
FOREIGN AFFAIRS: GOLFCHANNEL.com's Rex Hoggard wrote there is an “up side” for both the European and PGA Tours if a "mega-merger occurred." The "financially challenged European Tour would be reinvigorated by the Tour’s deep pockets," and PGA Tour Commissioner Tim Finchem and the Tour would "get a stronger foothold in Asia and a piece of the Ryder Cup, which is jointly owned by the PGA of America and European Tour." But the “down side” of such a move would also be "significant, including a loss of identity for the European circuit and the probability that there would be fewer playing opportunities on both sides of the Atlantic" (GOLFCHANNEL.com, 8/16).
The NFL's new bag restrictions for fans entering stadiums have some people, "women, in particular, on the defensive," as large bags are "no longer allowed at any stadium," according to Matt Lauer of NBC. The topic was discussed on this morning's edition of "Today," with NBC's Janet Shamlian saying some fans are "scrambling to comply." Many fans before last night's Steelers-Redskins game "were turned away," as the new rules are "taking a page seemingly from the TSA's playbook." The new rules were implemented following the Boston Marathon bombing, and NBC News security analyst Michael Leiter said, "In many ways, this is predictable after an event like Boston. It's important for these large, public gatherings to have increased measures of security. On the other hand, this is more extreme than we've seen elsewhere." Shamlian reports the new guidelines come as the NFL is "increasingly focused on the female fan, now almost half of pro football viewers and the one who usually controls the checkbook." But Shamlian said it "could be a tough sell" as a "woman's purse is her world." Standing outside of FedExField, Shamlian displayed the NFL's see-through tote bag that sells for $8 and said, "I will leave it to you guys to judge the fashion merits or lack thereof of the new approved bag." Lauer noted, "They should make those bags available for less money than that. Even as part of their fan appreciation, they should maybe give some away." NBC's Savannah Guthrie said it is a "good rationale for security of course but as women, (there is) the horror of having what is in your purse visible" ("Today," NBC, 8/20).
BUFFALO HERDERS: In Buffalo, Denise Jewell Gee reported the new restrictions "rankled more than a few fans Friday" at Ralph Wilson Stadium before Vikings-Bills, as some wondered if it "wasn’t just a grab at more concession money by making it tougher to sneak in contraband beers and bottled waters" (BUFFALO NEWS, 8/19). Also in Buffalo, Hans Glick wrote the new policy "was not without its pitfalls." Members of the Bills’ new “Blue Team” Tailgate Patrol "drove by in a golf-cart to give folks in need of league-approved storage space complimentary freezer bags." However, Glick noted "no clear bags were available for purchase" at the Bills mobile gift shop. A shop employee said that the team "expected to have the clear bags in stock in time for the next home game." Meanwhile, the majority of fans "whisked past security and into the stadium," but several women could be seen "arguing with security about their purses, which exceeded the new 4.5-by-6.5-inch cutoff." Bills officials "expected as much." Bills VP/Event Operations & Guest Experience Andy Major said, “We anticipate some women that have been used to bringing in a large purse in years prior will go to a clutch purse" (BUFFALO NEWS, 8/17).
MIXED REACTION: In Boston, Todd Feathers noted fans for the Buccaneers-Patriots game Friday night "welcomed the extra security measures, for the most part." Several fans "complained about the need to display all the contents of their bags." The Patriots Pro Shop offered a wide selection of bags "for those willing to pay" (BOSTON GLOBE, 8/17). In St. Louis, Joe Lyons wrote the new policy "will take some getting used to." When a message on the policy was shown on the scoreboard during the Packers-Rams game Saturday, "some in the crowd of 53,375 booed" (ST. LOUIS POST-DISPATCH, 8/19).