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Marketing and Sponsorship

Marketplace Roundup

In L.A., Ronald White writes Skechers is "cautiously rolling out a new apparel line," as the company has joined with Hong Kong-based supply-chain management company Li & Fung "to design and manufacture the garments." But Skechers has started "selling clothes in only a few locations." Skechers COO & CFO David Weinberg said, "We're not in a rush to do it. That one we are playing very close to the vest before we really push it out onto a broad spectrum" (L.A. TIMES, 8/19).

LIMITED TIME ONLY: In Minnesota, Mike Creger noted outdoor gear maker Duluth Pack is "about to introduce a duffel and shell bag made out of material once used in the roof of the Hubert H. Humphrey Metrodome." The company had "planned to launch the limited line" on Thursday, but Twins PA announcer Jim Cunningham "got talking about the bags this week with a sportswriter at Target Field and soon word got around." Duluth Pack President Tom Sega said that the company "plans to use the entire store of roof material." Cunningham will "get a percentage of sales." The duffel bag is "listed at $485 and the shell bag at $160" (DULUTH NEWS TRIBUNE, 8/17).

HERE IN CINCINNATI: Ohio-based Midwest Sports President Greg Wolf said that the ATP/WTA Western & Southern Open "gives the firm international exposure" as the official retail partner for the event at the Lindner Family Tennis Center in Mason. He said that the 27-year-old company "plans to boost its sponsorship of the tournament next year" (CINCINNATI.com, 8/17).

A GOOD CAUSE: In Ohio, Rob McCurdy noted race teams at the inaugural NASCAR Nationwide Children's Hospital 200 at Mid-Ohio Sports Car Course "donated a collective $650,000 of marketing real estate on 13 cars this weekend to showcase the names, likenesses and in some cases the paint schemes" of 10 patients from the hospital (MANSFIELD NEWS JOURNAL, 8/18).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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