SBD/August 16, 2013/Media

Final Ratings: The CBC Scores With All-Canadian ATP Rogers Cup Semifinal

The CBC averaged 386,000 viewers for the Milos Raonic-Vasek Pospisil men’s semifinal at the ATP Rogers Cup last Saturday, marking the best audience on record for a semifinal match at the event. The all-Canadian match was up 72% from the previous record, set in ’10 with a Rafael Nadal-Andy Murray match (225,000 viewers). Sunday’s final “clearly benefitted from a Raonic bump,” averaging 494,000 viewers, “by far the largest audience” for a final at the event since at least ’06. The previous high was 335,000 viewers for the Novak Djokovic-Roger Federer final in ’07 (TORONTO STAR, 8/13).

FOOTBALL IS BACK: The Cardinals-Packers preseason game on Aug. 9 on Milwaukee’s WTMJ-TV drew an audience “that was about one-third smaller” than last year’s Packers preseason opener. Many Time Warner Cable customers “did not see the game ... due to the ongoing contract dispute between the station’s owner and the cable company” (BIZJOURNALS.com, 8/12)….KPIX-TV drew a 12.9 local rating in S.F.-Oakland-San Jose for the Broncos-49ers preseason game on Aug. 8, delivering “more local households than watched the NCAA basketball championship last April -- or watched any of the A’s playoff baseball games last October” (MERCURYNEWS.com, 8/15).

The charts below list final Nielsen ratings from recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
PGA Championship: Final Round
8/11
CBS
2:00-7:00pm
3.8
5,480
PGA Championship: Third Round
8/10
CBS
2:00-7:00pm
2.6
3,700
NASCAR Nationwide Series: Watkins Glen
8/10
ABC
2:15-5:00pm
1.2
1,718
MLB: (regional)
8/10
Fox
4:00-7:30pm
1.1
n/a
World Track & Field Championships
8/11
NBC
12:30-2:00pm
0.8
1,172
Liga MX: Cruz Azul-Chivas de Guadalajara
8/10
Univ.
5:50-8:00pm
0.6
1,162
Horse Racing: Saratoga: FourStarDave Handicap
8/10
NBC
5:00-6:00pm
0.7
877
World Track & Field Championships
8/10
NBC
3:30-5:00pm
0.6
840
Red Bull Signature Series: Midseason highlights
8/11
NBC
2:00-2:30pm
0.6
799
"College Football Preview Show"
8/11
CBS
1:00-2:00pm
0.6
n/a
Red Bull Oakley Pro
8/11
NBC
2:30-4:00pm
0.4
641
Liga MX: Tigres UANL-Monterrey
8/10
UniMas
7:54-10:05pm
0.3
581
Liga MX: Leon-Morelia
8/10
Telem.
9:00-11:23pm
0.2
380
"EPL Season Countdown"
8/11
NBC
5:00-6:00pm
0.3
373
"EPL Club Guide"
8/11
NBC
4:00-5:00pm
0.2
304
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NASCAR Sprint Cup: Watkins Glen
8/11
ESPN
1:00-4:30pm
2.7
4,171
NFL Preseason: Bengals-Falcons
8/8
ESPN
8:00-11:01pm
2.1
3,116
PGA Championship: Second Round
8/9
TNT
1:00-7:00pm
1.4
1,954
NFL Preseason: Giants-Steelers
8/10
NFLN
7:30-10:49pm
1.1
1,834
NFL Preseason: Patriots-Eagles
8/9
NFLN
7:30-10:45pm
1.2
1,815
MLB: Rays-Dodgers
8/11
ESPN
8:00-11:00pm
1.2
1,727
PGA Championship: Third Round
8/10
TNT
11:00am-2:00pm
1.2
1,662
PGA Championship: Final Round
8/11
TNT
11:00am-2:00pm
1.2
1,616
NFL Preseason: Bills-Colts
8/11
NFLN
1:30-4:52pm
0.9
1,405
"NASCAR Countdown"
8/11
ESPN
12:00-1:00pm
1.0
1,382
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