SBD/August 16, 2013/Marketing and Sponsorship

True Colors: U.S. Solheim Cup Team Uniforms Awash In Red, White & Blue

Eight separate red, white and blue uniforms will be worn by the team
U.S. Solheim Cup team captian Meg Mallon is responsible for "picking out the uniforms the dozen team members will wear during six days of official appearances" at Colorado Golf Club in Parker, Colo., and LPGA Dir of Licensing & Merchandising Anne McCarthy indicated that Mallon began collaborating with apparel brand Antigua on the uniforms "more than a year ago," according to Suzanne Brown of the DENVER POST. The golfers will wear "eight separate red, white and blue uniforms" during the three days of practice and three days of play, including "changing clothes between rounds" Friday and Saturday. Antigua Senior Designer Danielle Dellios said that Mallon "wanted a look that was traditional, classic and maybe a little preppy." Friday morning's opening round featured "clean polo tops in blue and white worn with stretch jersey shorts or skirts with faux pleats." The afternoon round will include "sleeveless tops," though some players will wear a red dress. Players will wear "shirts that are solid navy blue in front and striped on the back" Saturday morning, as well as "shorts or a skirt with a slight ruffle effect on the bottom." Saturday afternoon will include "solid tops and white shorts or a skirt." All tops "have one unifying feature: a logo featuring a horseshoe." Dellios said that it is a "nod to the Western location of the tournament as well as a symbol to bring the team luck." She added that Antigua "provides the apparel to the LPGA in exchange for promotional rights." The European team's uniforms will be provided by Sweden-based Abacus (DENVER POST, 8/15).
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