SBD/August 15, 2013/Research and Ratings

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  • Execs Prefer Smartphone Scan For Venue Entry, Apps For Ordering In-Seat Concessions

    Sports execs are beginning to prefer a smartphone scan versus a paper ticket as the way to enter a sporting event, according to a Turnkey Sports poll. Forty-six percent of respondents said they preferred a smartphone scan, compared to 30% saying paper ticket. Only 7% of respondents said they preferred loyalty card or credit card swipe. Execs also expressed a preference for ordering concessions from their seat via app or other mobile device, with the food delivered to the seat. Forty-six percent of respondents claimed that was their preferred way of buying concessions at sporting events, while 38% said they preferred visiting a stand or kiosk (Turnkey Sports).

    When attending a game, which of the following options would you prefer to use for entry?
    METHOD OF ENTRY
    %
    Smartphone scan
    46%
    Paper ticket
    30%
    Loyalty card
    7%
    Credit card swipe
    7%
    Fingerprint scan
    4%
    Driver's license
    3%
    Not sure/No response
    3%
     
    When attending a pro sporting event, how would you most prefer to purchase concessions?
    RESPONSE
    %
    In-seat, via app or other mobile device, with food delivered to you
    46%
    By visiting a stand or kiosk
    38%
    By visiting a casual sit-down eatery featuring seat-yourself tables and chairs
    12%
    By visiting a more formal sit-down restaurant with table service
    4%
    Not sure/No response
    1%

    Print | Tags: Research and Ratings
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