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SBD/August 15, 2013/Research and RatingsPrint All
Sports execs are beginning to prefer a smartphone scan versus a paper ticket as the way to enter a sporting event, according to a Turnkey Sports poll. Forty-six percent of respondents said they preferred a smartphone scan, compared to 30% saying paper ticket. Only 7% of respondents said they preferred loyalty card or credit card swipe. Execs also expressed a preference for ordering concessions from their seat via app or other mobile device, with the food delivered to the seat. Forty-six percent of respondents claimed that was their preferred way of buying concessions at sporting events, while 38% said they preferred visiting a stand or kiosk (Turnkey Sports).When attending a game, which of the following options would you prefer to use for entry?
METHOD OF ENTRY% Smartphone scan46% Paper ticket30% Loyalty card7% Credit card swipe7% Fingerprint scan4% Driver's license3% Not sure/No response3%When attending a pro sporting event, how would you most prefer to purchase concessions? RESPONSE% In-seat, via app or other mobile device, with food delivered to you46% By visiting a stand or kiosk38% By visiting a casual sit-down eatery featuring seat-yourself tables and chairs12% By visiting a more formal sit-down restaurant with table service4% Not sure/No response1%