Dick's Fires All In-Store PGA Pros Manziel Tops NFLPI's List Of Player Sales For Q1 Browns, Value City Furniture Partner For Camp AT&T Rolling Out New Yankees Campaign Chip Ganassi Drivers Star In Spot For Cottonelle Manziel Tops All Individual NFL Jersey Sales Adidas, Champs Sports Create Instagram Series USA Swimming Launches New Campaign Chevy Lauds Global Benefits Of ManU Deal Marketplace Roundup
Upcoming Conferences and Events
SBD/August 14, 2013/Marketing and Sponsorship
PED Scandals Damage Track & Field Sponsorships, But Bolt Continues To Thrive
Published August 14, 2013
MR. CLEAN: In Australia, Robert Craddock wrote Bolt's "greatest future responsibility to his sport is not winning so much as another race but never returning a positive drug test." He alone "generates more than 20 per cent of the sport’s sponsorship." If he "stumbled and fell then the whole sport would end up face down in the sandpit" (Brisbane COURIER-MAIL, 8/13).