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SBD/August 14, 2013/Marketing and Sponsorship
PED Scandals Damage Track & Field Sponsorships, But Bolt Continues To Thrive
Published August 14, 2013
MR. CLEAN: In Australia, Robert Craddock wrote Bolt's "greatest future responsibility to his sport is not winning so much as another race but never returning a positive drug test." He alone "generates more than 20 per cent of the sport’s sponsorship." If he "stumbled and fell then the whole sport would end up face down in the sandpit" (Brisbane COURIER-MAIL, 8/13).