McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States Hawaii Hoping To Land New UA Deal Harden's Debut Adidas Shoe Panned By Critics AmEx Using Holograms In U.S. Open Activation Panini Launches NFL Effort Around Rookies Chunky Soup Debuts New NFL Campaign Tom Brady Launches Line Of Healthy Snacks
SBD/August 14, 2013/Marketing and Sponsorship
PED Scandals Damage Track & Field Sponsorships, But Bolt Continues To Thrive
Published August 14, 2013
MR. CLEAN: In Australia, Robert Craddock wrote Bolt's "greatest future responsibility to his sport is not winning so much as another race but never returning a positive drug test." He alone "generates more than 20 per cent of the sport’s sponsorship." If he "stumbled and fell then the whole sport would end up face down in the sandpit" (Brisbane COURIER-MAIL, 8/13).