SBD/August 14, 2013/Marketing and Sponsorship

Marketplace Roundup

Products available are a large jar candle and a car jar air freshener
In Louisville, Jonathan Lintner reports Yankee Candle yesterday debuted a collegiate-themed line with Kentucky "one of the 27 schools included." Products "available for a limited time are a large jar candle that retails for $27.99 and a car jar air freshener for $2.99." Each candle "features the school logo and its respective scent." Most SEC schools are included in the line "along with others such as Ohio State, Notre Dame and Virginia Tech" (Louisville COURIER-JOURNAL, 8/14).

NAVIGATING THE MAIZE: In Detroit, Mark Snyder notes the Univ. of Michigan football team in '11 "ran through uniform combinations, changing three times during the season." Coach Brady Hoke said, "We had one uniform we wore once that we won't wear again." Hoke added, "We have such a great tradition and legacies, we're going to be staying pretty much standard." UM AD Dave Brandon in May said that the only time the school "might change this year would be for the bowl game, if the players want it" (FREEP.com, 8/13).

SPECIAL TREATMENT: ADWEEK's Andrew McMains reported the Special Olympics have "hired Young & Rubicam to lead global marketing efforts." The assignment came "after a relatively fast review that was managed" by Calif.-based Select Resources Int'l. Y&R is "donating its services" (ADWEEK.com, 8/8).
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