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SBD/August 13, 2013/Marketing and Sponsorship
FS1 Names Pereira & O'Dell Lead Ad Agency, Barnstorms With Cleatus Robot Character
Published August 13, 2013
I, ROBOT: ADWEEK's Anthony Crupi noted FS1's marketing and promotions team has "brought the animated Fox NFL Sunday robot to life," and is midway through "a 3,800-mile barnstorming tour" of 11 MLB markets with its Cleatus character. Fox Sports Media Group Senior VP Chris Hannan said, "Because you see him and immediately think, 'Oh, hey: Fox Sports,' we wanted Cleatus to be at the center of this campaign from the beginning. And because baseball is our biggest summer platform, it just makes sense to have him appear at the ballparks and be integrated into our regional sports networks' coverage" (ADWEEK.com, 8/9).