Venus Williams' EleVen Undergoes Reboot Does Westbrook Take Jab At Durant In New Ad? Marketplace Roundup Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision
SBD/August 13, 2013/Marketing and Sponsorship
FS1 Names Pereira & O'Dell Lead Ad Agency, Barnstorms With Cleatus Robot Character
Published August 13, 2013
I, ROBOT: ADWEEK's Anthony Crupi noted FS1's marketing and promotions team has "brought the animated Fox NFL Sunday robot to life," and is midway through "a 3,800-mile barnstorming tour" of 11 MLB markets with its Cleatus character. Fox Sports Media Group Senior VP Chris Hannan said, "Because you see him and immediately think, 'Oh, hey: Fox Sports,' we wanted Cleatus to be at the center of this campaign from the beginning. And because baseball is our biggest summer platform, it just makes sense to have him appear at the ballparks and be integrated into our regional sports networks' coverage" (ADWEEK.com, 8/9).