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SBD/August 13, 2013/Facilities
Trail Blazers Sign 10-Year Naming-Rights Deal With Moda Health Valued At $40M
Published August 13, 2013
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BEHIND THE DEAL: Premier Partnerships Senior Dir of Corporate Partnerships Uzma Rawn first contacted Moda Health regarding the naming-rights opportunity. Premier President Randy Bernstein and Marketing Dir Erin Prober also worked on the deal. Trail Blazers Senior VP/Corporate Partnerships Steve Scott and McGowan represented the team. Moda President Dr. William Johnson and CMO Steve Wynne, who previously worked at adidas, led the deal for the health insurer.