Undefeated Western Michigan In Bowl Game Negotiations UH Regents Chair Blasts Big 12 Expansion Process Liberty's Hire Of McCaw Kept Secret Within School Liberty Univ. Hires Former Baylor AD Ian McCaw Texas Hires Houston's Herman As Football Coach Rutgers AD Hobbs Discusses First Year On Job USC Draws Lowest Attendance Since '02 Details On Radakovich's New Clemson Deal UCF Alums, Donors Worried About Attendance Syracuse Football Has Second-Lowest Attendance
SBD/August 12, 2013/Colleges
Mark Emmert Responds To Growing Number Of Critics Calling For His Ouster
Published August 12, 2013
GET RICH SCHEMES? ESPN.com's Kristi Dosh reported the Texas A&M Univ. athletic department "received just $59,690 for jersey sales last year." That number "isn't just football, either," as it "includes basketball, baseball, cycling and all other jersey sales." The "bottom line is that athletic departments aren't getting rich off jersey sales." Texas A&M receives just 10% of the "wholesale price for jerseys under its contract" with adidas, and jersey sales accounted for just 1.53% of the school's licensing revenue last fiscal year. Out of the total of $3.9M, the "largest source of revenue was $750,000 in men's T-shirt sales" (ESPN.com, 8/9). SPORTSBUSINESS JOURNAL's Michael Smith reports Texas A&M "sold a school-record" $70M worth of licensed merchandise during FY '12-13. Texas A&M's gross royalties "grew to an all-time high" of $3.9M in '12-13, the school's first year in the SEC. Licensing revenue over the last two years "has shot up" from $2.6M to nearly $4M, and over the last five years "has more than doubled" from $1.9M (SPORTSBUSINESS JOURNAL, 8/12 issue).