SBD/August 9, 2013/Media

Final Ratings: YES Network Scores With A-Rod Return; ESPN Up Again For Sprint Cup

ESPN earned a 3.2 rating and 5.1 million viewers for its telecast of the NASCAR Sprint Cup Series GoBowling.com 400 last Sunday from Pocono Raceway. Those figures are up 10% and 14%, respectively, from a 2.9 rating and 4.4 million viewers last year. ESPN has now seen gains for its first two NASCAR races of the ’13 season after seeing an increase in audience for the Brickyard 400 two weekends ago.

AROUND THE HORN: FS Detroit earned a 15.5 local rating for the Tigers’ 14-inning win over the Indians on Wednesday night, marking the highest-rated Tigers game this season and second-best ever. The highest-rated game on the RSN remains Tigers-Twins on Sept. 30, 2009, with a 15.6 rating….YES Network drew a 4.3 local rating in N.Y. for Yankees-White Sox on Monday night, which saw the return of 3B Alex Rodriguez. The audience marked the RSN's highest-rated Yankees telecast this season….MLB Network averaged 114,000 viewers on a total-day basis for the week of July 29-Aug. 4, marking the net’s second-best weekly audience ever during the regular season.

The charts below list final Nielsen ratings from recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
Pro Football HOF Game: Cowboys-Dolphins
8/4
NBC
8:11-11:05pm
6.2
10,106
WGC-Bridgestone Invitational: Final Round
8/4
CBS
2:00-6:00pm
3.2
n/a
WGC-Bridgestone Invitational: Third Round
8/3
CBS
2:00-6:00pm
2.6
n/a
MLB: (regional)
8/3
Fox
4:00-7:30pm
1.6
2,400
"The PGA Championship: Moments of Glory"
8/4
CBS
12:00-1:00pm
0.8
n/a
"Prelude to Season's Final Major"
8/4
CBS
1:00-2:00pm
0.8
n/a
Liga MX: Leon-Club America
7/31
Telem.
10:00pm-12:08am
0.6
1,013
Soccer: Guiness Int'l Champions Cup: Real Madrid-Everton
8/3
Fox
8:20-10:07pm
0.5
990
World Swimming Championships
8/4
NBC
4:00-6:00pm
0.6
912
Liga MX: Chivas de Guadalajara-Atlante
8/4
UniMas
5:52-8:00pm
0.5
856
Horse Racing: Saratoga: Whitney Invitational Handicap
8/3
NBC
5:00-6:00pm
0.6
834
Liga MX: Club America-Atlas
8/3
Univ.
5:50-8:00pm
0.5
823
World Swimming Championships
8/3
NBC
1:00-3:00pm
0.5
728
Liga MX: Chivas de Guadalajara-Veracruz
7/31
UniMas
6:50-9:02pm
0.4
719
X Games L.A.
8/4
ABC
3:00-5:00pm
0.5
675
Red Bull Loretta Lynn's
8/3
NBC
3:00-5:00pm
0.4
635
"ESPN Sports Saturday"
8/3
ABC
4:00-6:00pm
0.4
516
Ricoh Women's British Open highlights
8/4
ABC
5:00-6:00pm
0.4
430
"First" ('12 London Olympics movie)
8/4
NBC
2:00-4:00pm
0.3
363
"PGA Tour: Playing With a Purpose"
8/3
CBS
1:00-2:00pm
0.3
n/a
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NASCAR Sprint Cup: Pocono
8/4
ESPN
1:00-4:40pm
3.2
5,063
"NASCAR Countdown"
8/4
ESPN
12:00-1:00pm
1.2
1,716
MLB: Braves-Phillies
8/4
ESPN
8:00-11:23pm
1.1
1,555
NASCAR Nationwide Series: Iowa
8/3
ESPN
8:00-10:21pm
1.0
1,509
X Games L.A.
8/4
ESPN
5:00-6:59pm
0.8
1,208
UFC 163 prelims
8/3
FX
8:00-10:00pm
0.6
1,002
WGC-Bridgestone Invitational: Third Round
8/3
Golf
12:00-1:30pm
0.7
976
WGC-Bridgestone Invitational: Second Round
8/2
Golf
2:00-6:00pm
0.7
883
NASCAR Camping World Truck Series: Pocono
8/3
Speed
1:00-3:01pm
0.6
746
MLB: Angels-Rangers
7/29
ESPN
7:00-10:21pm
0.5
712

 

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