Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign
SBD/August 9, 2013/Marketing and Sponsorship
Published August 9, 2013
WHERE'S THE BEEF? In Chicago, Nausheen Husain reported Pro Football HOFer Mike Ditka has partnered with Vienna Beef to create the Ditka Sausage. The eight-inch sausages "come in two varieties: hot Polish and chicken with tomato and mozzarella." Vienna Beef Head of Business Development Tom McGlade indicated that a "new Ditka Dog with beef sausage will also be available at Soldier Field by next Thursday" (CHICAGO SUN-TIMES, 8/8).
TIME TO LET IT GO: Golfer Rory McIlroy finished the first round of the PGA Championship tied for 23rd, but prior to the start of the event he "refused to let the equipment-switch storyline linger." He said of his switch to Nike, "It was a valid point at the start of the year. I don't think it's a valid point now. I mean, it's nine months in. Of course there's going to be a transition period. But now I'm really happy with everything that I've got in my bag" (CHICAGO TRIBUNE, 8/8).