Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value Puig Starring In New Starter Ad Campaign AT&T Pushing Tech At PGA Tour Event Marketplace Roundup
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SBD/August 9, 2013/Marketing and Sponsorship
Published August 9, 2013
WHERE'S THE BEEF? In Chicago, Nausheen Husain reported Pro Football HOFer Mike Ditka has partnered with Vienna Beef to create the Ditka Sausage. The eight-inch sausages "come in two varieties: hot Polish and chicken with tomato and mozzarella." Vienna Beef Head of Business Development Tom McGlade indicated that a "new Ditka Dog with beef sausage will also be available at Soldier Field by next Thursday" (CHICAGO SUN-TIMES, 8/8).
TIME TO LET IT GO: Golfer Rory McIlroy finished the first round of the PGA Championship tied for 23rd, but prior to the start of the event he "refused to let the equipment-switch storyline linger." He said of his switch to Nike, "It was a valid point at the start of the year. I don't think it's a valid point now. I mean, it's nine months in. Of course there's going to be a transition period. But now I'm really happy with everything that I've got in my bag" (CHICAGO TRIBUNE, 8/8).