Adidas Signs Deal With Dalian Wanda Group Westbrook Redefining Spokesperson Role Company Makes J.R. Smith Tattoo T-Shirts Coastal Carolina Reaping CWS Benefits Reese's Uses Vonn For Oly Campaign USATF Inks Five-Year Deal For Supplements CWS, U.S. Swim Trials Gain Sponsorships Marketplace Roundup Nike Drops Suit Against Boris Berian Nike Forced To Recall Dresses Made For Wimbledon
SBD/August 9, 2013/Marketing and Sponsorship
Published August 9, 2013
WHERE'S THE BEEF? In Chicago, Nausheen Husain reported Pro Football HOFer Mike Ditka has partnered with Vienna Beef to create the Ditka Sausage. The eight-inch sausages "come in two varieties: hot Polish and chicken with tomato and mozzarella." Vienna Beef Head of Business Development Tom McGlade indicated that a "new Ditka Dog with beef sausage will also be available at Soldier Field by next Thursday" (CHICAGO SUN-TIMES, 8/8).
TIME TO LET IT GO: Golfer Rory McIlroy finished the first round of the PGA Championship tied for 23rd, but prior to the start of the event he "refused to let the equipment-switch storyline linger." He said of his switch to Nike, "It was a valid point at the start of the year. I don't think it's a valid point now. I mean, it's nine months in. Of course there's going to be a transition period. But now I'm really happy with everything that I've got in my bag" (CHICAGO TRIBUNE, 8/8).