SBD/August 8, 2013/Research and Ratings

Figures Show Fox Sports 1 Could Launch In Around 85.8 Million U.S. Homes

Distribution figures for U.S. cable networks during the month of August show that FS1 could launch in 85.8 million homes when it replaces Speed on Aug. 17. That figure would put the net just ahead of Golf Channel in terms of distribution. FS2 also is set to replace Fuel TV soon and could be in around 37.7 million homes. NBC Sports Network also will begin its first season of EPL coverage later this month, with the net in 77.7 million U.S. homes. CNBC, in 96.2 million homes in August, will also air EPL games this season as part of the new deal. The PGA Championship gets under way today from Rochester, N.Y., and TNT -- which has the early rounds -- is in 98.1 million homes this month, down from 98.9 million at the same point last year. ESPN is in 97.7 million homes in August, the net's lowest distribution mark since September '08.

The chart below lists distribution for the top 10 cable networks for the month of August, along with distribution for networks carrying significant sports content.

CABLE TV NETWORK DISTRIBUTION FOR THE MONTH OF AUGUST
NETWORK
'06 (000)
'11 (000)
'12 (000)
'13 (000)
The Weather Channel
90,584
100,933
100,066
99,926
Food Network
89,586
100,481
99,576
99,283
TBS
90,569
101,033
99,935
99,231
Discovery Channel
91,185
100,728
99,528
98,891
Nickelodeon/Nick-at-Nite
90,558
100,428
99,636
98,799
Cartoon Network/Adult Swim
89,705
99,622
99,250
98,671
USA Network
90,861
100,293
99,321
98,647
CNN
90,944
100,148
99,145
98,496
A&E
90,502
100,024
99,013
98,302
Lifetime
90,697
99,850
98,881
98,251
TNT
90,871
100,086
98,940
98,139
ESPN
91,109
99,753
98,752
97,736
ESPN2
90,586
99,617
98,738
97,717
Spike
90,524
99,685
98,587
97,639
CNBC
89,192
98,263
96,589
96,242
FS1*
67,300
78,310
81,300
85,798
Golf Channel
69,022
83,954
84,310
82,089
NBC Sports Network
69,775
76,087
77,191
77,746
ESPNews
50,601
74,237
74,657
74,784
ESPNU
n/a
72,917
73,335
74,445
NFL Network
n/a
56,800
59,590
70,910
MLB Network
n/a
56,412
70,150
70,043
NBA TV
n/a
55,074
59,821
59,721
Fox Soccer
n/a
39,173
41,314
52,982
Outdoor Channel
27,581
34,059
38,077
39,175
FS2**
n/a
32,248
36,363
37,707
Sportsman Channel
n/a
n/a
30,255
31,822
ESPN Classic
61,485
33,663
31,476
30,715
Fox Deportes
n/a
n/a
n/a
20,599
         

NOTES: Figures not available for nets that do not subscribe to regular Nielsen ratings, including Pac-12 Network, Big Ten Network, CBS Sports Network, Fox College Sports, Longhorn Network, NHL Network, Tennis Channel, ESPN Deportes, beIN Sport, GolTV and Universal Sports. * = Formerly Speed. Several big distributors, including DirecTV, Dish Network and Time Warner Cable, do not have deals for FS1. ** = Formerly Fuel TV.

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