SMU's Cox School of Business sports marketing students have developed a "detailed marketing campaign complete with a commercial script that will be used to promote FS Southwest’s college football programming this fall," according to Ryan Osborne of the DALLAS MORNING NEWS. The commercial, entitled "Sofa Stadium: The Best Seat in the House," was "shot in July at two Dallas locations and centers on bringing an in-game experience to the living room." Fifteen- and 30-second spots will "run this month and throughout the college football season." The campaign "features friends gearing up for a game with body paint and tailgating food before loading into a truck and driving it through a living room wall into the 'Sofa Stadium.'" The project was "coordinated through Fox’s Creative University, a program that partners the network with colleges across the country, giving students an opportunity to design a campaign." Fox "provided the class at the beginning of the semester with a rough objective of the campaign." The students "worked independently" after that. This marked the second time FS Southwest partnered with SMU professor Judy Foxman's Honors Practicum class. But the winning campaign last year, designed for Stars broadcasts, "wasn't used because of the NHL lockout" (DALLAS MORNING NEWS, 8/8).
