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Marketing and Sponsorship

Clippers' Chris Paul, Blake Griffin Star In New Comical Spot For Foot Locker

Clippers F Blake Griffin and G Chris Paul star in a new spot for Foot Locker unveiled yesterday as part of the chain's "Approved" series of ads. The spot, which highlights Foot Locker's Jordan Brand gear, spoofs Griffin's marketability by showing he is plugged into an "Endorser" device while lauding his new shoes. When Paul unplugs him, Griffin continues to explain that he likes the apparel, prompting Paul to say, "Blake, you really meant that" (THE DAILY). Paul said of the Foot Locker creative, "The commercial was fun too, man. We had fun shooting it. We're basically making fun of Blake, for the fact that he's always in every commercial that comes on TV." In L.A., Broderick Turner notes Paul is "feeling good about his outside ventures" after being featured in many ads recently. Paul said, "I try to do as many of the commercials as possible during the summer. Doing the commercials and stuff is a lot of fun. But I never let that take away from what the main priority is and that's basketball. I want to win a ring" (L.A. TIMES, 8/7).

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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