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The NFL kicks off a new season with all signs pointing to yet another successful year both on and off the field. Improving the fan experience continues to be a point of emphasis as teams respond to pressures on the ticketing front. Television partners aim to build on viewership levels that set several high-water marks last season, while sponsors plan marketing strategies that will tap the passion of NFL fans. We’ll identify some of the key issues you’ll want to watch in the season ahead.
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