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SBD/August 5, 2013/Media
Big Ten Network Bringing In Millions Extra For Conference; ACC Net Possible By '16?
Published August 5, 2013
DOWN TOBACCO ROAD: North Carolina AD Bubba Cunningham said the formation of an ACC Network by '16 or '17 "is a logical time period." In Raleigh, Andrew Carter noted the ACC's borders as a 15-team league will "include more top-30 TV markets and more TV households than any conference." The population in the ACC’s footprint will be "greater than any conference." ACC Commissioner John Swofford said that by '30, 55% of the country’s population "will lie within the ACC footprint." Cunningham added, "We're going to be able to deliver ACC product within three to four years" (Raleigh NEWS & OBSERVER, 8/4).
PROCEED WITH CAUTION: CBS' Gary Danielson is the lead analyst for the net's SEC football coverage, and he said there is "some danger" in the proliferation of conference-specific networks. He said, "These networks, instead of buying the rights, are now partnering with the conference, and not just the SEC. They are sharing in profits. We are entering uncharted waters and all of us have to work harder to make sure we are telling the story as straight as possible" (SI.com, 8/4).