NFL Draft Overnight Best Since '14 Did Political Leanings Affect ESPN's Bottom Line? Manfred Still Confident In ESPN's MLB Coverage Final Round Golf Struggling On Broadcast TV Cord-Cutting, Rights Fees Put ESPN In Bind SI Films Creates Doc On Mets' Fan Group ESPN Personalities Address Company's Layoffs ESPNU Studio Ops Moving From Charlotte To Bristol ESPN Adding MLB Net's "Intentional Talk" Nets Agree Not To Tip Picks On Social Media
Upcoming Conferences and Events
May 31 - Jun 1
SBD/August 5, 2013/Media
Alabama Looking To Renegotiate Its Multimedia Rights Contract With Learfield, IMG
Published August 5, 2013
MUSTANG RALLY: SMU on Friday agreed to a seven-year multimedia rights deal with Learfield Sports, effective immediately, which will officially begin with the '13-14 athletic season. Learfield will establish Mustang Sports Properties (MSP) as a local entity to work with SMU AD Rick Hart and the athletics administration. SMU's in-house staff handling the rights will transition to the Learfield team. MSP will manage every aspect of rights, including signage, sponsorships, hospitality, event marketing, media and web advertising (Learfield Sports).