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SBD/August 5, 2013/Media
Alabama Looking To Renegotiate Its Multimedia Rights Contract With Learfield, IMG
Published August 5, 2013
MUSTANG RALLY: SMU on Friday agreed to a seven-year multimedia rights deal with Learfield Sports, effective immediately, which will officially begin with the '13-14 athletic season. Learfield will establish Mustang Sports Properties (MSP) as a local entity to work with SMU AD Rick Hart and the athletics administration. SMU's in-house staff handling the rights will transition to the Learfield team. MSP will manage every aspect of rights, including signage, sponsorships, hospitality, event marketing, media and web advertising (Learfield Sports).