SBD/August 2, 2013/Franchises

Pelicans' New Uniforms Pay Homage To Louisiana State Flag With White, Dark Blue

Both the Pelicans' home and away jerseys feature "New Orleans" on the front
The Pelicans on Thursday unveiled their uniforms for the '13-14 season, which will feature dark blue and gold as the prominent colors and red as an accent color. The team's home uniforms will be white, and the road uniforms dark blue. Both jerseys will feature the words "New Orleans" on the front, making the Pelicans one of three NBA teams to wear its city's name on the front of both uniforms. The word mark on each of the uniforms was inspired by French Quarter street signs. The team worked with designer Rodney Richardson to develop the jerseys (Pelicans). In New Orleans, Mike Gegenheimer reported the uniforms "boast a number of minute details -- the golf siding on the jerseys are a pelican's beak, and the waistband of the pants feature a unique ligature that combines the letters 'N' and 'O' to form the shape of a basketball." The Pelicans' three colors can each be found on the Louisiana state flag, and "each hold a specific significance to the local community." Richardson said that Pelicans Owner Tom Benson "was looking for a uniform that symbolized what the pelican meant to the city and state." Gegenheimer noted the goal was "to find something that could bring the team's mascot to life and convey the image of rebirth and revitalization Benson is trying to stress with the franchise's overhaul" (NOLA.com, 8/1). ESPN.com's Paul Lukas noted NBA teams "aren't allowed to have alternate uniforms during their first season of operation, so the Pelicans will stick to their home whites and road blues" for '13-14. But the team does "plan to add an alternate" for the following season (ESPN.com, 8/1).
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Franchises, New Orleans Pelicans, NBA

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