SBD/July 31, 2013/Marketing and Sponsorship
New Gillette-Sponsored Web Series Has NFL Vets Teaching Rookies About Training Camp
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Gillette today unveiled plans for six weekly web episodes featuring NFL players at training camp. Produced by NFL Media, the episodes, which will run exclusively on NFL.com beginning this week, feature veterans tutoring rookies about training camp. The veteran-rookie pairings featured in the series include Broncos CBs Champ Bailey and Kayvon Webster, Steelers G Ramon Foster and OT Mike Golic Jr. and Bengals RBs BenJarvus Green-Ellis and Giovani Bernard. The program is titled Gillette Clear Gel’s “Built for Training,” and will run every Tuesday though Sept. 3. Each episode is 4-5 minutes long. Gillette also will ask viewers to name their own exercises, and they can submit their answers via Facebook or Twitter using the hashtag #BuiltforTraining. The top fan-submitted exercises will be compiled with the responses from the veteran-rookie pairings to develop a training manual. Gillette is a unit of Procter & Gamble, which is an NFL sponsor.
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