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SBD/July 30, 2013/Marketing and Sponsorship
Choice Of A New Generation: PepsiCo Signs As Founding Partner With 49ers, Levi's Stadium
Published July 30, 2013
WE'VE GOT AN APP FOR THAT: The 49ers reportedly will offer an app that shows fans the shortest lines for bathrooms and concession stands at Levi's Stadium in real time. CBS Sports Network’s Doug Gottlieb said, “If you're in Northern California, you have to have the next level stuff. Silicon Valley is right there, that’s who’s coming to this game. People who work for Apple are coming to your games, you got to have next level apps.” Gottlieb said of Levi’s Stadium, “I’m going to be impressed, kind of, with the next level ingenuity to it and especially considering how long they’ve wanted to replace Candlestick” (“Lead Off,” CBSSN, 7/29).