SBD/July 30, 2013/Colleges

Rocket Fuel: Toledo Gets Campus Alcohol Sales Permit For Football, Basketball

The Ohio Division of Liquor Control has issued the Univ. of Toledo "a permit to sell alcohol on campus, freeing Rocket supporters to imbibe at home football and basketball games beginning this fall," according to Ryan Autullo of the Toledo BLADE. Alcohol previously was "available only to visitors of the press tower of the Glass Bowl and the suite area at Savage Arena." Toledo is "believed to be the 23rd school in major college football and the fourth Mid-American Conference school to sell alcohol at home games." Bowling Green State Univ., which "made the move in football three years ago, brings in as much as $25,000 a year from alcohol sales." Toledo AD Mike O'Brien said that "tapping into a new revenue stream was among several factors in Toledo’s decision." O'Brien: "The financial piece is clearly a part of it, but it could also create for ... a more entertaining experience during our events." He stressed that "safeguards will be in place to limit unruly and illegal behavior." Autullo noted Budweiser, Coors and Michelob "figure to be on the concession stand menu" at the school (Toledo BLADE, 7/29).
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