SBD/July 29, 2013/Research and Ratings

Overnight Ratings: Fox Sees Dip For Eighth UFC Telecast, But Gold Cup Does Well

While ESPN's overnight for the NASCAR Sprint Cup Series Brickyard 400 led all weekend sports telecasts, the final round of the PGA Tour RBC Canadian Open led telecasts on broadcast TV. The golf tournament, which saw Brandt Snedeker take the win, earned a 1.8 overnight, up from last year, when coverage aired up against London Olympic coverage. Meanwhile, Fox earned a 1.6 for its eighth live UFC telecast, down from a 2.3 for the seventh telecast in April. UFC on Fox 4, which aired last April, earned a 1.7 overnight. Fox also earned a 1.7 overnight for its coverage of the CONCACAF Gold Cup final yesterday, which saw the U.S. defeat Panama.

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
WNBA All-Star Game
7/27
ABC
3:30-6:00pm
0.6
Lucas Oil Off Road Racing
7/27
CBS
2:00-3:00pm
0.4
PGA Tour: RBC Canadian Open: Third Round
7/27
CBS
3:00-6:00pm
1.3
MLB: (regional)
7/27
Fox
3:00-6:00pm
1.6
UFC on Fox 8
7/27
Fox
8:00-10:00pm
1.6
AMA Motocross
7/27
NBC
3:00-4:00pm
0.4
World Series of Beach Volleyball
7/27
NBC
4:00-5:00pm
0.6
"Octane Academy"
7/27
NBC
5:00-6:00pm
0.4
X Games (recap)
7/28
ABC
5:00-6:00pm
0.5
"Road to the PGA Championship"
7/28
CBS
2:00-3:00pm
0.4
PGA Tour: RBC Canadian Open: Final Round
7/28
CBS
3:00-6:00pm
1.8
CONCACAF Gold Cup Final: U.S.-Panama
7/28
Fox
3:30-6:00pm
1.7
Tour de France recap
7/28
NBC
12:30-2:30pm
0.4
World Swimming Championships
7/28
NBC
2:30-4:30pm
0.6
World Series of Beach Volleyball
7/28
NBC
4:30-6:00pm
0.8
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