Menu
Marketing and Sponsorship

Reebok Introduces Cap With Motion Sensors That Measure Impacts To Athletes' Heads

Reebok on Thursday announced the launch of the "Reebok Checklight skullcap, billed as a first-of-its-kind sports activity indicator designed to measure impacts to athletes’ heads," according to Donna Goodison of the BOSTON HERALD. The Checklight is "designed for athletes of all ages and skill-levels, and for use in all helmeted and non-helmeted contact sports and activities." Reebok said that the cap helps "determine impact severity by measuring direct accelerations that an athlete’s head is experiencing in real-time." The skullcap is "designed with multiple motion sensors that help assess whether an athlete should continue to play following a blow to the head via a display of red and yellow LED lights that indicate the level of impact." The Reebok Checklight is "being sold at reebok.com for $149.98 and select Dick’s Sporting Goods" (BOSTON HERALD, 7/26).

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/07/26/Marketing-and-Sponsorship/Reebok-Cap.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/07/26/Marketing-and-Sponsorship/Reebok-Cap.aspx

CLOSE