SBD/July 26, 2013/Marketing and Sponsorship

Pro-Marijuana Legalization Group Buys Ad Outside IMS In Advance Of Brickyard 400

NASCAR has no affiliation with the Marijuana Policy Project
The Marijuana Policy Project, the nation's "largest pro-marijuana legalization advocacy group," has bought space outside Indianapolis Motor Speedway this weekend to air a "video that pushes the theme that marijuana is less harmful than alcohol," according to Bruce Horovitz of USA TODAY. IMS is hosting the NASCAR Sprint Cup Brickyard 400 on Sunday, and this is the "first time a pro-marijuana legalization ad will appear so close to an entrance gate of a major sporting event." The ad is "made to look like a beer ad," but the tone "sounds anti-alcohol." The video concludes with the tagline, "Less harmful than alcohol, and time to treat it that way." NASCAR has "no affiliation with the advertiser or the company selling the inventory, and the ad will not appear anywhere on track property." The ad was bought from Grazie Media, a company IMS President Doug Boles indicated the track is not affiliated with. He said the ad is not on track property "or on property over which we have any control" (USA TODAY, 7/26).
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