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SBD/July 25, 2013/People and Pop Culture
Leiweke Overhauls MLSE Business Operations In Latest Shakeup Since Taking Reins In April
Published July 25, 2013
SETTING THE TONE: Leiweke said that the changes were "needed to improve efficiency, 'better serve' fans and customers, and focus on streamlined communication and interaction with its fans." MLSE said that a "number of areas of the business will be reallocated to improve efficiency, but didn’t provide details about what those changes ... may mean." The CP reported, "A cached version of the MLSE executive web page showed three names have been pulled." Senior VP/Content & Communications CHRIS HEBB, Senior VP/Ticket Sales & Service BETH ROBERTSON and Senior VP/People MARDI WALKER "have all been removed." MLSE "only confirmed the departure of Hebb from the company" (CP, 7/24). The GLOBE & MAIL's Jeff Blair writes, "Leiweke’s tenure has so far been marked by bold pronouncements of intent that have garnered him his share of off-season headlines and criticism." He has "particularly touched sensibilities with a stated intent to give less prominence to representations of the Maple Leafs’ history, reasoning that after 46 years without a Stanley Cup there is an element of historical fatigue." It is a "marked departure from the public face MLSE has shown in the past, and the city’s business community had been anticipating a day such as Wednesday for some time." While these moves "aren’t as sexy as the canning" of former Raptors President BRYAN COLANGELO, they are "seen as another element of Leiweke’s imprimatur" on the $2.25B company (GLOBE & MAIL, 7/25).