SBD/July 25, 2013/Marketing and Sponsorship

NFL Giants, Quest Ink Deal For Practice Facility Sponsorship Prior To Training Camp

The NFL Giants and Quest Diagnostics have "reached a sponsorship agreement" for the team's practice center near MetLife Stadium, according to Eben Novy-Williams of BLOOMBERG NEWS. Quest is replacing Timex as sponsor for the facility. Giants Senior VP & CMO Mike Stevens yesterday said that the facility "will become the Quest Diagnostics Training Center under the agreement." The company also will "work with the team in an effort to expand its sports diagnostic business." Terms of the agreement were not disclosed. Giants President & CEO John Mara has said that the Timex deal reached in '09 was "worth more than" $35M in total, or $2.33M per year. The new agreement also will "give Quest the opportunity for brand exposure within the 82,500-seat stadium and on the team’s website" (BLOOMBERG NEWS, 7/25). In N.Y., Ralph Vacchiano reports the partnership will "allow several Giants players to volunteer to work with Quest to develop new diagnostic tests." Meanwhile, Timex marks "still appear on the sides" of the Giants' buildings (NYDAILYNEWS.com, 7/25).
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