SBD/July 25, 2013/Marketing and Sponsorship

Boeing Inks New Deal With Seahawks, Becoming One Of Club's Five Largest Sponsors

Boeing's backdrop is expected to garner 250 million annnual TV impressions
Boeing is the newest corporate partner of the Seahawks. The longtime member of the Seattle corporate community gets branding on the Seahawks’ press conference backdrop under the deal, along with permanent signage for all events at CenturyLink Field. Seahawks President Peter McLoughlin said, “We’ve been on a push to attract more sponsors looking for national exposure and to take advantage of the growing popularity of our team." The press conference backdrop exposure for Boeing, which McLoughlin said will result in 250 million annual television impressions, begins with the opening of training camp today. The Seahawks also are scheduled to be on four national TV games this year. McLoughlin said the multiyear deal makes Boeing one of the team’s five largest corporate sponsors. He added that after the ascension of QB Russell Wilson last season and the Seahawks’ run in last year’s playoffs, ticket demand is higher than ever. Season-ticket renewals were at 98% and the 62,000 season tickets sold are both franchise highs, McLoughlin said. An additional allotment of 3,500 single-game tickets went on sale Monday and sold out within a day. The Seahawks’ press backdrop had been sponsored by Oberto Beef Jerky, another Seattle-based company, which will continue as a team sponsor.
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