Luck, Romo Join Mannings To Promote DirecTV Flames Merch Flying Off The Shelves Sears Canada Partners With Gretzky Spieth's Dad Tracking Athletes' Social Media Impact Marketplace Roundup Advertisers Need $10M For YouTube's NFL Channel U.S. Women's Soccer Team Unveils New Uniforms Subway Adds Mariota As Endorser Sponsors Stayed True To Paul George Zurich To Promote Lexi During PGA Tour Event
Upcoming Conferences and Events
SBD/July 23, 2013/Marketing and Sponsorship
Campus Collections: Tennessee Adds State Outline To Unis; Texas Tech Going Gray?
Published July 23, 2013
GUNS UP: In Dallas, Mike Graham reports Lubbock-based retailer Red Raiders Outfitter is "about to receive" its '13 inventory of Texas Tech replica football jerseys from Under Armour, and "has posted drawings of black, white and gray jerseys for fans to preorder." The drawings indicate that a "never before seen gray jersey does exist." A clause in first-year Texas Tech coach Kliff Kingsbury’s contract "gives him the ability to oversee uniform design," and UA "could indeed make changes in time for the 2013 season." The new jerseys "look fairly different from the last major overhaul" in '06, the first of UA's deal with the school (DALLASNEWS.com, 7/20).
PLUCKY DUCKS: ESPN's Max Kellerman said Oregon's new neon yellow football uniforms make the players look like "human glowsticks." He added the uniforms are a "big topic -- period -- on social media," and people "are into the uniforms." ESPN's Marcellus Wiley said uniforms in college football have "become part of the aesthetic, and the old aesthetic was you talk about the practice facilities, you talk about the weight room, you talk about the stadium." Wiley: "These guys are really impressed with what they're wearing and then the swag that comes from that" ("SportsNation," ESPN2, 7/19).
REBEL YELL: SPORTING NEWS' Troy Machir noted Ole Miss DT Herbert Moore last week "posted an Instagram picture of chrome Ole Miss helmets." It is "still unclear if this is just a recruiting tactic or if Ole Miss will actually use the helmets this season." But if they do, the Egg Bowl rivalry game against Mississippi State "would be a perfect time to use them" because MSU "could be donning metallic gold helmets" (SPORTINGNEWS.com, 7/21).