SBD/July 19, 2013/Media

TNT Finishes Slate Of NASCAR Races With Lowest Viewership Under Current TV Deal

TNT finished with a 3.0 U.S. rating and 4.68 million viewers for its six NASCAR Sprint Cup Series telecasts this season, marking the net’s lowest NASCAR viewership under the current TV rights deal that began in ’07. This year's rating was down slightly from a 3.1 the past two seasons, but viewership was down 6% from the previous low of 4.98 million viewers last season. The average from ’12 does not include the truTV simulcast of the Coke Zero 400 from Daytona Int’l Speedway, which drew a 0.5 rating and 735,000 viewers alongside the TNT telecast. TNT’s NASCAR deal is set to expire after next season.

NASCAR SPRINT CUP SERIES AUDIENCE TREND FOR TNT UNDER CURRENT TV RIGHTS DEAL
YEAR
RATING
VIEWERS (000)
'13
3.0
4,677
'12
3.1
4,980
'11
3.1
5,125
'10
3.0
4,990
'09
3.3
5,098
'08
3.6
5,722
'07
3.5
5,693

RACE-BY-RACE: TNT saw a tale of two halves for its six races this season. The first three races each had double-digit percentage drops compared to ’12. The last three races then realized year-over-year gains. The annual stop at Kentucky Speedway was rained out in its normal Saturday night slot, but TNT actually saw a jump in the audience with the telecast airing on a Sunday afternoon. Despite a drop in viewship for the six-race package, each of TNT's races this season ranked among the top five most-viewed cable TV telecasts during their respective weeks, and five of the six races were the No. 1 sports telecast on cable for their respective weeks. The broadcast of the Coke Zero 400 also marked TNT's best Sprint Cup audience since '10.

'13 NASCAR SPRINT CUP SERIES RACES ON TNT
DATE
START (ET)
TRACK
RATING.
% +/-
VIEWERS (000)
% +/-
6/9
1:00pm
Pocono
2.8
-17.6%
4,358
-17.1%
6/16
1:00pm
Michigan
2.8
-12.5%
4,533
-14.2%
6/23
3:00pm
Sonoma
3.0
-9.1%
4,660
-10.4%
6/30
12:00pm
Kentucky*
2.6
4.0%
3,984
2.7%
7/6
7:30pm
Daytona
3.5
6.1%
5,662
3.9%
7/14
1:00pm
NHMS
3.2
3.2%
4,907
2.8%
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