SBD/July 19, 2013/Media

Upcoming High School Sports Network Gets $26M In Financing From Investors

PlayOn! Sports, the company behind the soon-to-launch NFHS Network, announced today that it has received $26M in financing from a group of investors that include Indianapolis-based Herff Jones, Buckhead Investment Partners, Hamilton Ventures and Imlay Investments. The NFHS Network will feature coverage of boys and girls high school sports. The funding will be used to support the digital network, which is expected to launch next month at NFHSNetwork.com, as well as other initiatives within PlayOn Sports. Herff Jones, a company that produces yearbooks, class rings, caps and gowns, diplomas, cheerleading camps and other high school-related products and events, also has entered into a commercial relationship with PlayOn to cross-promote products. The NFHS Network will advertise Herff Jones’ products and events, while Herff Jones’ different business lines will promote the NFHS Network. Herff Jones includes BSN Sports, a uniform and apparel company, and Varsity, the cheerleading camps and competition company.
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