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SBD/July 17, 2013/Leagues and Governing Bodies
IndyCar Officials Hope For Lift In Awareness From DreamWorks' Animated Film "Turbo"
Published July 17, 2013
HITTING THE GAS: The AP's Jenna Fryer wrote IndyCar for the last several years has been operating "with big ideas but a thin marketing budget," and "nothing has seemed to work in building a sustainable buzz around the series." It now has a "life-size, free advertisement of its centerpiece event and storied speedway on big screens across America." Kanaan was "one of several drivers who attended" the N.Y. premiere. All were "impressed with the realism of both their craft and the speedway." Kanaan: "I think the movie has a great message -- it's about getting the awareness of the Indy 500, but also a message of perseverance." Driver Sébastien Bourdais said, "It's one of these movies that you can take it with two degrees, with the adult's eye and kid's eye because it fits perfectly. It's the right message and it's great for the IndyCar Series" (AP, 7/15). NBCSPORTS.com's Tony DiZinno wrote the film "represents IndyCar’s best chance in the last dozen years to re-enter the mainstream consciousness, and attract new, particularly younger fans." It is a "rare chance that can’t be squandered" after the poor reaction to "Driven." That film is "still a running joke in racing circles" (NBCSPORTS.com, 7/16).