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SBD/July 11, 2013/Events and Attractions
Ticket Holders Seek Refunds After Messi Failed To Meet VIP Fans At Soldier Field Exhibition
Published July 11, 2013
DING ON HIS REPUTATION: In L.A., Kevin Baxter wrote Messi's "goodwill tour of the Americas may have done more to damage the Argentine soccer great's reputation than it did to fill the coffers of his charity foundation" (LATIMES.com, 7/10). ESPN's Tony Kornheiser called the Messi tour a "complete debacle." Kornheiser: "People paid $2,500 thinking that they were going to meet Messi before the game. No. During the game? No. After the game? No. You know what he did after the game? ... He got on a plane and he went to Ibiza." ESPN's Michael Wilbon noted the team of All-Stars that played against Messi included several former local college players and said, "It appears to be fraudulent on every level. ... I'm sure his people will say, 'Wait a minute, we didn't explicitly promise.' But the understanding is there when your name is on something, so you committed a fraud" ("PTI," ESPN, 7/9).
LET'S CHAT: AD AGE's Anita Chang Beattie reported Chinse messaging app WeChat is "stepping up its courtship of users outside its home market" and is beginning an "international ad campaign" featuring Messi. China-based Internet service provider Tencent spokesperson Katie Lee said that the company has "previously promoted the app in markets such as Thailand, India and Mexico using local celebrities, but the Messi campaign is the first time Tencent's using a single ad to target multiple markets." The campaign "targets 15 markets" -- including Messi's native Argentina and Spain, where he plays professionally -- but not the U.S. (ADAGE.com, 7/10).