SBD/July 10, 2013/Research and Ratings

Fox Soccer In Record Number Of Homes In July; ESPN At Lowest Level Since Oct. '08

Fox Soccer is in 51.4 million U.S. homes in July, marking another new record for the network as it continues to see the biggest increase in distribution year-to-date among all cable channels. The net is the primary home of the biennial CONCACAF Gold Cup this month and was in 39.1 million homes during the last event in July ’11. NBA TV also began airing Summer League games over the weekend, with the network in 60.4 million homes, up from 59.8 million in July ’12. ESPN is in just under 98 million homes in July, the largest distribution among sports-specific cable nets, but marking the net’s lowest level since October ’08. ESPN2 also is at its lowest level since July ’09. Speed is in 85.4 million homes in July, one month before it is set to be re-launched as Fox Sports 1. Golf Channel is in 82.5 million homes this month, its lowest level since January ’10.

The chart below lists U.S. distribution for the top 10 cable networks in July, along with distribution for nets with significant sports content.

JULY CABLE NETWORK DISTRIBUTION IN THE U.S.
NETWORK
'06 (000)
'11 (000)
'12 (000)
'13 (000)
The Weather Channel
90,512
101,065
100,205
100,121
TBS
90,491
101,227
100,025
99,471
Food Network
89,530
100,639
99,601
99,427
Discovery Channel
91,163
100,891
99,604
99,090
Nickelodeon/Nick-at-Nite
90,495
100,699
99,664
98,961
Cartoon Network/Adult Swim
89,675
99,746
99,159
98,884
USA Network
90,788
100,480
99,301
98,871
CNN
90,885
100,413
99,156
98,721
A&E
90,410
100,219
99,012
98,535
Lifetime
90,639
100,023
98,904
98,445
TNT
90,770
100,362
98,921
98,377
ESPN
91,021
100,127
98,903
97,985
ESPN2
90,530
100,005
98,806
97,935
Spike
90,413
99,947
98,623
97,499
CNBC
89,134
98,624
97,497
96,431
Speed
67,145
78,452
81,449
85,390
Golf Channel
69,008
83,928
84,436
82,538
NBC Sports Network
69,504
76,155
78,063
77,774
ESPNews
50,137
74,316
74,680
74,654
ESPNU
n/a
73,234
73,234
74,363
NFL Network
n/a
56,883
59,499
70,671
MLB Network
n/a
56,439
69,861
70,436
NBA TV
n/a
55,348
59,833
60,361
Fox Soccer
n/a
39,142
41,442
51,393
Outdoor Channel
27,162
34,460
37,801
39,341
Fuel TV
n/a
32,148
37,029
36,781
Sportsman Channel
n/a
n/a
30,288
31,879
ESPN Classic
61,374
34,085
31,969
30,776
Fox Deportes
n/a
n/a
n/a
20,506
         

NOTES: Figures not available for nets that do not subscribe to regular Nielsen ratings, including Pac-12 Network, Big Ten Network, CBS Sports Network, Fox College Sports, Longhorn Network, NHL Network, Tennis Channel, ESPN Deportes, beIN Sport, GolTV and Universal Sports.

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