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SBD/July 9, 2013/Marketing and Sponsorship
Experts Do Not Expect Murray To Capitalize On Maximum Marketing Potential
Published July 9, 2013
MURRAY IN DEMAND: The GUARDIAN’s Esther Addley notes from the “moment he stepped off the court" at Wimbledon with the winner's trophy, every moment of Murray's time "has been accounted for, a bewildering round of tournament and sponsor commitments, press interviews and meetings.” After a "round of interviews with national and international media” yesterday morning, Murray attended an event for adidas where he "hit a few gentle balls at 100 members of the public” (GUARDIAN, 7/9).