Grand Slam Quest Brings New U.S. Open Advertisers Luck Getting More Comfortable With Endorsements Saints OK With Mercedes-Benz' Falcons Move Arizona To Only Take In $500K From Nike Extension Marketplace Roundup Russell Wilson Clarifies Water Comments Brands Activating Around U.S. Open Across N.Y. Sprinter Prandini Signs First Pro Deal With Puma Subway Reducing Reliance On Spokespeople NFLPA Unveils T-Shirt Line Honoring FDNY
SBD/July 9, 2013/Marketing and Sponsorship
Experts Do Not Expect Murray To Capitalize On Maximum Marketing Potential
Published July 9, 2013
MURRAY IN DEMAND: The GUARDIAN’s Esther Addley notes from the “moment he stepped off the court" at Wimbledon with the winner's trophy, every moment of Murray's time "has been accounted for, a bewildering round of tournament and sponsor commitments, press interviews and meetings.” After a "round of interviews with national and international media” yesterday morning, Murray attended an event for adidas where he "hit a few gentle balls at 100 members of the public” (GUARDIAN, 7/9).