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Marketing and Sponsorship

Fox' Big-Budget Ad Promoting The Launch Of FS1 Described As Ethereal, Raucous

A 90-second ad featuring a "roster of high-profile athletes" promoting the August 17 launch of Fox Sports 1 will "premiere in the fifth inning" of Fox' broadcast of the MLB All-Star Game next Tuesday, according to Anthony Crupi of ADWEEK. The ad was shot "over a period of 10 days in six locatio...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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