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SBD/July 9, 2013/Marketing and Sponsorship
Chips & Putts: USGA Starts Merch Sales Early Around Championship For First Time
Published July 9, 2013
LET'S GO: USA TODAY's Gary Mihoces notes the USGA "got permission" from Warner Bros. and the family of late comedian Rodney Dangerfield to launch its recent "While We're Young" pace of play campaign. Dangerfield's widow, Joan, said, "They were so respectful. I thought the idea was pretty bold for such a conservative organization, but super fun." Dangerfield said that she contacted "Caddyshack" Exec Producer Jon Peters to "confirm Rodney had come up with the 'While we're young' line" (USA TODAY, 7/9).
HOLDING ALL THE CARDS: China's Shanshan Feng, the world's No. 6 ranked female golfer, has signed an endorsement deal with the Commerce Hotel & Casino. The deal was negotiated on Commerce's behalf by Raleigh-based marketing agency PSE-3. Feng last year became the first golfer from mainland China to win a women's or men's major at the Wegmans LPGA Championship. The Commerce, located outside L.A., touts itself as the world's largest poker casino. In addition to displaying the Commerce brand on her clothing, Feng will make several personal appearances for Commerce during the '13 season (Michael Smith, Staff Writer).
PREPPING FOR HIS DEBUT: Nashville-based 1 Degree Management signed former Univ. of Florida golfer TJ Vogel, who will make his PGA Tour debut at this week's John Deere Classic. Vogel has a multiyear endorsement deal with Acushnet brands Titleist and Footjoy for clubs, ball, glove, shoes and bag, and is outfitted by Ralph Lauren. Vogel also has a deal with financial firm The Annexus Group and private aviation provider Tempus Jets. Vogel is repped by Matt Cullen (1 Degree).