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SBD/July 8, 2013/Leagues and Governing Bodies
Anderson Silva Upset At UFC 162; Fight Set In Newark On Super Bowl Weekend
Published July 8, 2013
SUPER BOWL UNDERCARD: MMAJUNKIE.com’s Matt Erickson reported UFC will “touch down at the Prudential Center” for a Feb. 1 show, the day before Super Bowl XLVIII at MetLife Stadium. The event is “likely to be a pay-per-view with prelims" on FS1. The news "came as part of a Fox Sports 1 promotional video" following a Q&A with Fox' Jay Glazer at the UFC Fan Expo. Newark's "gain will be Las Vegas' loss," as UFC has held a PPV event in Las Vegas "the night before the Super Bowl each year since" '04 (MMAJUNKIE.com, 7/5). In Newark, Eunice Lee noted the Feb. 1 show "puts another big event on the calendar at the Prudential Center, which also will host Media Day on the Tuesday before the Super Bowl" (NJ.com, 7/6). White said of the possibility of a Weidman-Silva rematch, “How fast can we turn this around? How about Super Bowl Saturday?” (MMAFIGHTING.com, 7/7).
STRAIGHT FROM THE SOURCE: In Las Vegas, Alan Snel wrote White has "embraced social media like few other major sports executives, posting more than 21,000 tweets on everything from hyping big UFC fights to cross-promoting his friends." His "unfiltered noncorporate persona comes through in his tweets." White said that Twitter "allows him to take his message straight to the fans without having the media do that." Former UFC Head of PR Jen Wenk said of White, "He listens to [fans], values their opinions, considers them and often acts on them. Dana has created his own news wire in his Twitter account.” Snel noted the UFC YouTube channel has "nearly 1.1 million subscribers and more than 415 million views." ESPN’s YouTube channel has "slightly more subscribers but fewer views with 276 million." UFC Social Media Manager Shanda Maloney said that one UFC strategy on Facebook is "to pinpoint geographic-oriented posts to fighters’ hometowns, which has proven to drive UFC pay-per-view sales in that market" (LAS VEGAS REVIEW-JOURNAL, 7/5).