SBD/July 1, 2013/Research and Ratings

Overnight Ratings: ESPN Sees Bump For MLB; Confederations Cup Final Down From '09

ESPN earned a 1.6 overnight rating for last night's Yankees-Orioles telecast, which marked the first "Sunday Night Baseball" telecast from Camden Yards since '05. The rating was up from a 1.4 overnight for Mets-Dodgers on the same weekend last year. The game also earned an 11.7 local rating in Baltimore, making it the highest-rated MLB game on ESPN in the market since at least '99 (as far as current records go back). There was one ESPN2 Orioles game in '04 that delivered a 12.5 local rating. Meanwhile, ESPN also earned a 1.5 overnight for the Brazil-Spain finale at the FIFA Confederations Cup. The net earned a 2.4 overnight in '09 for the Brazil-U.S. final.

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
X Games Munich
6/29
ABC
1:00-6:00pm
0.7
Off Road Racing: Lucas Oil Late Dirt Model
6/29
CBS
2:00-3:00pm
0.3
PGA Tour: AT&T National: Third Round
6/29
CBS
3:00-6:00pm
1.1
MLB: (regional)
6/29
Fox
7:15-10:45pm
2.5
U.S. Swimming National Championships
6/29
NBC
1:00-2:30pm
0.5
"Live From the U.S. Women's Open"
6/29
NBC
2:30-3:00pm
0.5
Golf: U.S. Women's Open: Third Round
6/29
NBC
3:00-6:00pm
0.7
Wimbledon: Week 1 highlights
6/30
ABC
3:00-6:00pm
0.7
"PGA Tour Visionaries"
6/30
CBS
2:00-3:00pm
0.6
PGA Tour: AT&T National: Final Round
6/30
CBS
3:00-6:00pm
1.6
Tour de France: Stage 2
6/30
NBC
12:30-2:30pm
0.6
"Live From the U.S. Women's Open"
6/30
NBC
2:30-3:00pm
0.5
Golf: U.S. Women's Open: Final Round
6/30
NBC
3:00-6:00pm
0.9

 

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