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SBD/July 1, 2013/Marketing and Sponsorship
Golfer Apparel Companies Up The Ante For On-Course Fashion
Published July 1, 2013
FINDING HIS STYLE: In N.Y., Scott Cacciola wrote Horschel “made his biggest sartorial splash by wearing octopus-print pants” at the U.S. Open two weeks ago. Horschel now has “embraced a sense of style.” On the course, he “favors slim-fitting slacks designed by Ralph Lauren, European-cut polos and wingtip shoes.” Yet there also is “a serious side to Horschel’s fashion whimsies.” Those closest to him “see a direct correlation between the way he dresses and the way he plays.” For a golfer who “can be particularly tough on himself, Horschel has found that wearing cool clothes calms him down.” Cacciola noted bold clothes are “not exactly new to golf,” but golfers in general “err on the side of caution.” Buddy Alexander, who coached Horschel when he played at the Univ. of Florida, said that Horschel in college “was conscious of the way he looked and what he wore.” Horschel as a senior was “involved in the selection of team uniforms.” When a rep for Ralph Lauren, one of his sponsors, asked if “he would be interested in wearing octopus pants at the United States Open, Horschel said yes, because he thought that octopus was a new cut.” Horschel said, “But then the octopus pants came, and I realized, oh, there’s an actual octopus on them”(N.Y. TIMES, 6/30).