SBD/July 1, 2013/Marketing and Sponsorship

Cover Boys: EA Sports Selects Chicharito For "FIFA 14"; Brodeur Makes "NHL 14"

Hernandez (r) will become the focal point of EA marketing in Mexico and North America
EA Sports on Friday announced that it has signed EPL club Manchester United F Javier "Chicharito" Hernandez to a multiyear endorsement deal that will see him make his debut on the cover of "FIFA 14" in Mexico, and on one of two covers in the U.S. Hernandez will appear wearing the Mexican national team home kit alongside La Liga club FC Barcelona F Lionel Messi. Fans in the U.S. also will have the option to choose the global cover featuring an image of Messi. The deal will see Hernandez become an EA Sports football ambassador. He will be the focal point of marketing and ad campaigns in Mexico and North America. Meanwhile, EA on Friday also announced that Devils G Martin Brodeur was selected by fans as the EA Sports "NHL 14" cover athlete. Brodeur defeated Blue Jackets G Sergei Bobrovsky to claim the cover. The cover will be the first to feature a goalie since former NHLer John Vanbiesbrouck appeared on the '97 edition. Fans cast more than 22 million votes in the second annual cover athlete campaign (EA Sports).
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